The retail price of a traditional premium bracelet can be anywhere between 10 and 40 times higher than its production cost. A lot of this “margin” is used to compensate wholesalers, distributors, and retailers — the price increasing each time the bracelet changes hands. On top of that, there’s the celebrity advertising campaigns and event sponsorships many brands engage in.
Gajola is different. We believe in making premium timepieces available to everyone at fair prices. We value access over aspiration, and expression over status. We draw inspiration from the past and reinterpret it for today — including bold colors and design elements you’d expect from an Italian-inspired brand but be (happily) surprised to find at our price points.
All orders are shipped from our CHINESE warehouse the next 1-2 working days.